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How to Use Text for Effective Pricing Strategies

How to Use Text for Effective Pricing Strategies Research has proven that the way in which prices are written and conveyed through text can have an effect on how sales perform. Discover more here. Prices Ending in the Number 9 There is a reason that in physical shops and also on online shops, quite a lot of prices end with the number nine. For example, a product will more likely be sold for €99 as opposed to €100. While the difference in price...

Conversion Ideas for your Website

Conversion Ideas for your Website There exists more than one type of goal conversion that you can seek on your website. Why not try out more than one? Contact Us The goal here is to get users to contact you via telephone or e-mail or perhaps even by completing a form on your website. This goal shows you how many people came to your website and were satisfied by what they saw and experienced which led them to want to get in touch...

Marketing to Customers Vs. Consumers

Marketing to Customers Vs. Consumers While both having the same general meaning, customers and consumers are technically not the same thing. Here we show you how to market to both. Customer Vs. Consumer Strictly speaking, a customer who purchases a product from you may not necessarily be the consumer of said product. For example, a woman who purchases deodorant for her husband while doing the grocery shopping is technically the paying customer for the product even though she is not the one who...

Promote Your Website Simple Steps

Promote Your Website Simple Steps ou’ve either done it yourself or got an experienced web designer in to make your shinny new website, but how do now promote your website and ensure it becomes the tool that you needed it to be in the beginning? Search Engine Optimisation This is exactly what it sounds like; SEO is optimising your website for the search engines. A competent web designer will take all this into considering while the design process is in full swing. Search...

Social Media Marketing For Your Brand

Social Media Marketing For Your Brand Social media marketing has really proven itself in recent years to be one of the most influence mediums of communication with a target audience. A recent survey concluded that some 81% of shoppers conduct online research before making a purchase. By ignoring this fact, you do so at your peril! While difficult to attribute your social media campaigns directly to your ecommerce or lead generating strategies, they play a part in the overall process. It is...